Marketing Your Product: How it Makes People Feel!

It doesn’t matter how good your idea is if NO ONE CARES!

People do not buy your product, they buy into how it makes them feel (or how it makes them money)!

A great example is how shopping carts (yes, the kind in the grocery store) were initially a failure! The entrepreneur behind the shopping cart HIRED actors to change the stigma and change what people THOUGHT of the shopping carts – and see his vision of what the shopping cart should be!

Watch this 9 minute TEDx talk to hear some great examples:

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