The 22 Immutable Laws of Marketing
“There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.”
This quick-read offers 22 short chapters, each focusing on an important rule about marketing your product, service or business as an entrepreneur or business owner. Many of the examples are reinforced with anecdotes from household name brands, from American Airlines to IBM to Coca-Cola. The book’s direct, easy-to-implement advice about things like how to pick certain keywords and attributes for a product, how to compete against a strong competitor, and how to avoid key (and common) mistakes makes it a must-read. NYC CNC Pro Members have access to our book notes below, showing the key takeaways and lessons to revisit.